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Media Registration
Accreditation guidelines of Messe Berlin
As an exhibition organiser we want to make it easier for journalists to access information about our events and our company by offering accreditation. Accreditation is awarded exclusively for the purposes of journalistic reporting.
The following persons are entitled to media accreditation:
Persons from Germany or abroad who can provide the following proof of journalistic (including photojournalistic) employment (related to the topic of the exhibition in question):
a) By presenting by-line articles published no earlier than six months before the time of the event.
b) By presenting a legal notice in which they are named as editors, permanent editorial staff or authors, and which is no older than three months at the time of the event.
c) By presenting a written commission from a complete editorial office, in the original, relating to the current exhibition.
d) By means of a weblink to an online publication that is well established in the industry community in question and that can prove an adequate reach. In these cases, advance accreditation is necessary due to the extra verification effort. Online media of this type must have been in existence for at least three months, must produce regular entries and the most recent article relating to the topic of the exhibition must be no older than three months. (In individual cases, separate, more detailed accreditation rules may be specified for bloggers, with a separate status for bloggers.)
e) Holders of a valid press card from a German or foreign journalists’ association.
We point out that presenting a press card is generally not, in itself, sufficient grounds for accreditation. The exhibition organiser reserves the right to request further proof of journalistic employment as specified in items a to e.
Credentials should be presented in German or English. The exhibition organiser reserves the right in individual cases to also demand presentation of a valid photo ID. There is no automatic right to accreditation. If necessary, the exhibition organiser shall exercise its domiciliary rights.
Blogger & medical influencer accreditation
To be accredited, a blog must be related to the DMEA. Blogs that are not primarily concerned with medicine and/or IT will not be accredited.
The blog must have been in existence for at least six months and contain regular, relevant posts by the blogger or creator applying for accreditation. Topicality, good visibility and a reach of at least 1,000 visitors per month are prerequisites for successful accreditation.
Topicality, visibility and reach on the following (digital) health-related social media channels may also lead to successful accreditation:
Instagram 50,000 subscribers
TikTok 10,000 subscribers
YouTube 5,000 subscribers
LinkedIn 3,000 subscribers
Corresponding evidence and key figures must be uploaded in the form of a media kit as a PDF (in English or German) at the time of accreditation. The key figures (unique visitors, page impressions and time spent on site for the last three months prior to accreditation) should be supported by a screenshot from an independent tool such as
- Google Analytics or
- Statify, for example.
The profile name and date of the screenshot must be visible and recognisable.
Only those with editorial responsibility for a blog will be accredited.
We reserve the right to limit the number of accredited individuals per blog.
Only blogs without a distribution channel will be accepted.
The following groups of persons shall not be accredited:
- Persons without journalistic credentials, such as account managers, sales managers, advertising managers or webmasters, PR consultants and private companions.
- Germans resident in Germany who present a foreign press Card.
- Persons who present a written commission from a freelance journalist.
- Persons who are exclusively active in social networks in a private capacity.
